Mālama Hawai‘i, with funding from the Hawai‘i Tourism Authority, support from the state Division of Aquatic Resources and The Nature Conservancy, and generous pro-bono work from producers, camera crew, costume and prop designers, editors, homeowner hosts and actors produced a high-quality public service announcement for the International Year of the Reef Hawai’i campaign.

The shoot was completed with about a dozen actors and another dozen crewmembers. Shooters Film Production Inc. and Montaj 9 Ltd. took the lead on the project. The reef costumes were created in large part by ‘Õhi‘a Productions and Diamond Head Theatre. Mahalo nui loa to all involved in creating and completing this unforgettable project!

Four 30-second television public service announcements were created for Mālama Hawai‘i by many talented film/video production professionals who served as volunteers, including Alyssa Miller, David Rosen, and Jay Evans. The spots have run on network stations and on OC 16's "Outside Hawai‘i" in 2004.

These PSAs were sponsored by the U.S. Fish and Wildlife Service and The Nature Conservancy.

 

Year of the Hawaiian Forest

Four 30 second public service announcements (PSA) for television were created using exemplary footage shot by renowned photographers Paul and Grace Atkins. Each PSA focused on a special message, including the importance of forests for providing fresh water, clean air and shade, and the impact of erosion on our forests and reefs.

Sponsored by: Hawaiian Electric Company, USDA Forest Service, Alexander and Baldwin Foundation, Kaulunani Urban & Community Forestry Grant Program, Mālama Hawai‘i, State Department of Land and Natural Resources.

Supported by: Moana Productions (Paul Atkins and Grace Niska Atkins), BBC Natural History Unit, PBS Hawai‘i, Montaj9, Audio Bytes, Gravity, Studio Davo, Outside Hawai‘i - OC 16, Oceanic Time Warner Cable, KHON2, Ostrander Chu, Krisha Fairchild, Robert Zenk.

Title	Windows Media Player	Apple's QuickTime
"Erosion"
"Pictures"
"Shade"
"Fresh Water"

 

Watershed

Two 30 second PSAs for television were created for the Department of Land and Natural Resources and Malama Hawai‘i to promote watershed awareness. These “Moki” PSAs became so popular that other similar PSAs were developed by other sponsors. The PSAs were created by Matt Yamashita and Cal Hirai and have been aired regularly on Outside Hawai‘i – OC16.

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"Moki – Aunty"
"Moki – Hunter"

Invasive Species

The Hawai‘i Invasive Species Council has developed a 30 second pest hotline ad to air on radio stations. This PSA may be used free of copyright for educational purposes.

Even though it is illegal to import or possess snakes and piranha in Hawai‘i, there a few bad apples that smuggle them in, where they may be set free or escape. Do you know who to call if you see a snake?? Here's a handy jingle to help you remember.
http://www.hawaii.gov/dlnr/dofaw/HISC/Outreach/KeepHawaiiPestFreev2.mp3

Reef Etiquette

The following PSA was created by Ziggy Livnat of For the Sea Productions, sponsored by the Hawai‘i Community Foundation, Snorkel Bob Foundation and the Pacific Islands Coastal Program.

Check out this humorous PSA with neat underwater footage of Hawaii's marine life at:

http://www.learntosea.com/ForTheSeaSite/ForTheSeaPSA_Flash.html